Lessons from Building Fracture Remotely from Day One

Why We Went Remote

We launched Fracture as a fully remote team — not because of a trend, but because it gave us access to the best talent regardless of timezone. Still, that choice came with a steep learning curve.

What Worked and What Didn’t

This post shares how we structured our team, managed async communication, and built momentum without daily standups. You’ll learn what worked (written processes, automated workflows) and what didn’t (sync-heavy check-ins, timezone misalignments).

Culture Across Timezones

We also go deep on the cultural side: how we keep team morale up, how we run design reviews across three continents, and the one tool that keeps us sane. Spoiler: it’s not a video call app.

Our Remote Playbook in Practice

Whether you're remote-curious or running your own async team, this write-up is your honest peek into our messy, productive, ever-evolving remote ops playbook.